Media Interview Training/Media Relations Training by Steve Busalacchi Communications of Madison, Wisconsin.


Working with the news media can be either exciting or terrifying, depending on how well prepared you are. Steve Busalacchi has been on both sides of the mike.

Our example-focused training sessions let participants walk away with confidence, knowing they can effectively deliver key messages, no matter the line of questioning. 

 You'll learn what the news media need, how you can attract their attention and greatly improve the odds of getting excellent coverage of your issue.

Group sessions typically last from 90 minutes to a half day at conferences. For a full-day program we offer Badger Speaker School. 


All packages include a copy of Media Savvy, Media Success!, Steve's training handbook.


"The session was very professional, yet there was a relaxed, informal atmosphere that made it easy to participate. I thought it was great!"

"Love the visual/audio clips." 

"Great to see and learn from the voice I listened to for years on NPR." 

Aaron Doeppers

Aaron Doeppers

"I wanted to share an example of the results of your hard work with me. I have been in print stories in Indiana every week or two over the past several months and have been able to weasel our issue into stories. I brainstorm for a minute or two on a well-messaged quip of the day. I then walk the statehouse press offices and toss the quote at whoever has their door open." 

                               --Aaron Doeppers, Campaign for Tobacco Free Kids

"Steve Busalacchi brings together experience, passion for his work, and superb skills in communications. He's lived it and he can teach it. Steve's trainings are peppered with real-life examples and stories that keep participants involved and interested. His practical and approachable style helps trainees get comfortable so that they can get down to the business of being better communicators."


Mary Hilliker, Senior Outreach Specialist

Northern Region, UW-Paul P Carbone Comprehensive Cancer Center

There are reasons to fear the media, but those can be overcome with training.